Tiers
& Benefits

The Bluhaus Club Reward Points

Reward points or Blu Points do not have an expiration date. However, converted reward points into shop credits will have a validity of 180 days, from the date of conversion.

SGD1 spend = 3 Blu Points (Connoisseurs)

SGD1 spend = 1 Blu Point (All other tiers)

Blu Points can be converted to shop credits. Every 100 Blu Points can be redeemed for SGD1 shop credit. You may convert your points via the "Convert Points" feature on your Bluhaus account, through each brand’s Loyalty portal. 

For Our Second Nature points conversion, please refer to this page.

For Atlas Kind points conversion, please refer to this page.

Once your reward points have been converted to shop credits in any brand, please note they cannot be reversed. Shop credits have a validity of 180 calendar days.

Blu Points are earned only through cash purchases. Purchases made using shop credits will not earn points.

Example: SGD50 cash + SGD10 shop credits = 50 Blu Points earned.

Welcome Bonus Points

We are committed to celebrating your loyalty milestones, and are pleased to share with each tier upgrade, we'll be rewarding you with a welcome bonus.

500 Bonus Points: Members & Explorers

1000 Bonus Points: Enthusiasts & Connoisseurs

Reward points can converted to shop credits. Every 100 Blu Points can be redeemed for SGD1 shop credit. You may convert your points via the "Convert Points" feature on your Bluhaus account, via each brand's Loyalty portal.

Once your Blu Points have been converted to shop credits in any brand, please note they cannot be reversed. Shop credits have a validity of 180 calendar days.

Refer-a-Friend

Share and be rewarded at The Bluhaus Club. Earn bonus points through every successful friend referral at Our Second Nature and Atlas Kind. Receive bonus points* in your account when your friend signs up for a new account through your unique brand referral link and makes a first purchase.

*1000 Bonus Points: Connoisseurs

*500 Bonus Points: All other tiers 

Referral bonuses will not be awarded if your friend is an existing customer of the respective brands - Our Second Nature and Atlas Kind - and for purchases of digital gift cards.

Gift with Purchase

As a Bluhaus Club member, you will receive exclusive gifts with purchases for selected collections throughout the year. Do note that member gifts with purchases are only redeemable through online orders and subject to limited availability.

20X Birthday Bonus Points

We love to celebrate milestones with you. To make your special day even more memorable, Connoisseurs and Enthusiasts can enjoy the gift of 20 times bonus points for all purchases during your birthday month.

First Dibs and Exclusive Events

As a special privilege, Connoisseur and Enthusiast members get to enjoy a full hour of early access shopping during selected new collection store launches. Receive new collection and early access details by joining our mailing list. You will also stand to receive invitations to VIP events and experiences.

We are pleased to introduce individual tier and benefit cycles for all Collectors, designed to personalise your unique journey with our brand.

From 01 January 2024, each Collector’s tier cycle starts from the day that they join the Club, and lasts for 365 days. During this 12-month period, a Collector's spend tracker is activated to determine their tier status at the end of the cycle.

Collectors may enjoy an immediate upgrade to a new membership tier if they have fulfilled the minimum spend requirement through cash purchases. With each tier upgrade, Collectors will see their benefits extended for 12 months. Click here to view your individual tier benefits cycle and spend progress.

Personal Shopper

An exclusive service offered to Connoisseurs, our highest tier of members. Our Personal Shopper service tailors a private shopping experience to your individual tastes. By appointment only — make a booking below.

How it works:

01 Book an Appointment

Click on the button below to be directed to book a Personal Shopper appointment. Take a minute or two to share some information about your visit - such as your preferred mode of communication and pieces of interest - and we’ll connect you with our team of experts.

02 Meet your Personal Shopper

Your dedicated Personal Shopper will be in touch within 48 hours on your preferred platform - Email / WhatsApp, or a simple phone call.

03 Unrivaled Access
Your dedicated Personal Shopper team will host you at your store of choice for a full Our Second Nature experience.

Birthday Gift

In addition to 20X birthday bonus points, Connoisseurs will receive a specially-curated gift on your birthday month, sent to your registered Bluhaus Club mailing address.

Greater Returns Flexibility

As a Connoisseur of The Bluhaus Club, you will enjoy greater returns flexibility at an exclusive period of 21 days from your date of purchase, offering you an additional week to make a return. All other terms and conditions for our return policy still applies and can be reviewed here.

Priority Order Fulfillment and Priority Customer Support

Discover priority treatment, every step of the way. Connoisseur members will enjoy priority order fulfillment and priority customer support during your membership year. This means that your online orders will be shipped first and customer tickets will be answered before anyone else.