Membership & Tiers
What is The Bluhaus Club?
The Bluhaus Club is a loyalty and rewards programme dedicated to our true blue customers. It is operated by Vemimo — the parent company of Our Second Nature and Atlas Kind.
Click here to find out more about The Bluhaus Club and here to review your Club benefits.
How can I join the Club?
Registration as a Member is free and no minimum spend is required. As you spend more through your customer journey, you may be upgraded to a higher membership tier depending on your qualifying spend. You may learn more about our different tiers and benefits here.
How can I upgrade my membership tier?
To upgrade your membership tier, simply ensure that your spend (excluding discounts and shop credits) within your 12-month tier cycle meets the following criteria:
Connoisseur members: by invitation only
Your current tier cycle lasts for 12 months or 365 days. If you have qualified for a new membership tier based on your spend, you will be automatically upgraded to your new tier and your membership will follow a refreshed annual cycle. Click here to view your individual tier cycle and spend progress.
How is my tier cycle calculated?
From 01 January 2024, each Collector’s tier cycle starts from the day that they join the Club, and lasts for 365 days. When a Collector upgrades to a new membership tier based on their spend, they will follow a refreshed annual cycle from the moment they have qualified for the upgraded tier. Click here to view your individual tier cycle.
How is my membership tier determined? Does everyone start off as an Member?
Your Club status is determined through your spend over the last 12 months and overall engagement with the brand. Depending on these factors, you will be invited to join the Club as a Member, Explorer, Enthusiast or Connoisseur.
Can I change my email address?
Your Club status and activity is determined through your email address at the time of registration. We do not recommend changing your email address.
Blu Points Reward Programme
Will non-members be able to earn Blu Points?
If you have not set up an account with Our Second Nature or Atlas Kind, you are not considered a registered member of The Bluhaus Club. Non-members will not be able to earn points for their purchases.
How can I earn points?
Blu Points can be earned through cash purchases in-stores and online. Blu Points will not be awarded to discounts or shop credit payments.
Enthusiasts, Explorers and Members: $1 spend = 1 Blu Point
Connoisseurs: $1 spend = 3 Blu Points
Collectors may convert Blu Points to shop credits to offset future purchases.
100 points = 1 shop credit
Your Blu Points will not expire as long as you remain a Club member.
Reward points that have been converted to shop credits will have a validity of 180 days from the date of conversion.
What happens to my Blu Points if I make a return?
You will still get to retain your Blu Points in the event you make a return. All returns are refunded in shop credits.
Subsequent purchases made using the shop credits will not earn additional reward points.
E.g. 50 shop credits + $10 cash payment = 10 reward points earned (Enthusiast, Explorer, Member tiers).
Can I transfer my points to another Bluhaus Club member?
Blu Points are non-transferable and cannot be extended to another member.
Can I convert my shop credits back to Blu Points?
Unfortunately, once Blu Points have been converted to shop credits (with a 180-day validity period), they cannot be reversed. Since Blu Points do not have an expiration date as long as you remain a Club member, you may take your time to convert your points when you're ready.
My friend has made a purchase but I have not received a bonus! Why is this so?
Referral bonus is only awarded for each successful purchase through your unique referral link. To be eligible for a referral bonus, do ensure that:
1. Your friend has used your referral link to sign up for a new account and is not an existing customer prior to the referral.
2. Your friend has made a successful cash purchase of any products from Our Second Nature (whether in-store or online) with the exception of gift card purchases. All gift card purchases are not eligible for referral bonuses.
Is there a limit to the number of friends I can refer?
There is no limit to the number of referrals you make as long as each of your friends are unique new customers to Our Second Nature and do not own an existing account.
In Store Early Access
Can I appoint someone to enter the store during Early Access to shop on my behalf?
Only one member is able to enter the store during each early access launch. Should you wish to appoint a friend to shop on your behalf, your appointed friend must be able to present proof of your membership, and also be able to fully access your Club account, including the 2FA code upon login to complete purchases. Please note our retail team is unable to sign in to your account on your behalf due to security restrictions. The 2FA code is strictly accessible by you.
I’m running late and can’t arrive within the Early Access hour. Can I still enter the store ahead of the rest?
Early Access for Connoisseur and Enthusiast members is strictly from 9am to 10am on selected store launch days. Once you are in store, you may take as much time to discover our collections. Should you arrive after the Early Access hour has passed, you will be required to join the regular queue.
I am not a Connoisseur or Enthusiast. How can I get early access to the store for selected launches?
Unfortunately, early access to store launches is exclusively granted to Connoisseurs and Enthusiasts of the Club. To find out more about how to qualify, refer to the section on 'How can I upgrade my membership tier?'
For any concerns or assistance regarding your membership and privileges, email our Community Team at firstname.lastname@example.org.
The Bluhaus Club reserves the right to revise these terms and privileges at any time without prior notice.